FIG Peer Review Journal


Spatial Information Supporting a Collaborative Landscape-Based Place Branding (10978)

Markus Schaffert, Thorsten Becker and Torge Steensen (Germany)
Markus Schaffert
Hochschule Mainz
Corresponding author Markus Schaffert (email: markus.schaffert[at]

[ abstract ] [ paper ] [ handouts ]

Published on the web n/a
Received 2021-01-12 / Accepted n/a
This paper is one of selection of papers published for the FIG e-Working Week 2021 in Virtually in the Netherlands and has undergone the FIG Peer Review Process.

FIG e-Working Week 2021
ISBN 978-87-92853-65-3 ISSN 2307-4086


The paper outlines a mixed methods approach to landscape characterisation and presents key findings from its application in northern Germany. It also illustrates the benefits for collaborative branding that result from the use of spatial data and information. Our study shows that working with maps helps to bring together stakeholders with different experiences and to involve them in brand building. This supported the transdisciplinary design of the project. A need for further research on regional branding based on landscapes is identified. This applies both to the handling of dynamic and divergent landscape changes within a region as well as to the reliable cartographic representation of results and the appropriate use of maps in transdisciplinary collaboration.
Keywords: Geoinformation/GI; Land management; Spatial planning